Top Social

Winter and I check out the Bratz Relaunch

Wednesday, August 19, 2015
Bratz are back and it's good to be yourself; It’s good to be Bratz.

Last month I was lucky enough to attend a brunch with a few other NJ and NYC bloggers to learn about a super secret relaunch of Bratz dolls. I'm finally able to share the release as the Bratz line has hit the shelves and are now available just about everywhere! First off, that brunch...mmm mmm good at Hundred Acres in Soho.



On to the really good part though: the dolls! How fun are these girls?


As a former Barbie fan I remember getting new outfits to be a special treat for my dolls, but with the bratz dolls they come with a several outfits and soooo many accessories (because what girl doesn't have accessories?!) backpacks, cell phone, cellphone covers, jewelry, stickers, etc. I mean, I wanted to break open the box and tinker with all those accessories and outfits myself (haha). Bratz also come with a variety of themed playsets. From Study Abroad Series to Fierce Fitness, the opportunities for creative play are endless. My fav was the #snowkissed playset featuring a ski lodge complete with hot cocoa, snowboards, fireplace and bar stools.

The Bratz dolls encourage self-expression, individuality, confidence, and creativity while embodying the interests, passions, fashions, and personalities of the modern day girl. Here's a glance of the crew:

What I actually really love about the line is the ability to create a custom bratz doll where you can choose their features and outfits. This is exclusively available on target.com (makes very cool gifts for your little one or their bffs!)

This was a prelim comp of the custom kit - not the actual! Click on the target link to build your own!
At the official Bratz launch at Toys r Us Times Square, I brought Winter with me and we got to hang out with Skyler Stecker who rocks out the theme song "Bratz what's up" to the bratz line. Winter danced everytime it came on (and it continually looped so you can imagine how often we all got treated to a Winter boogie) . We were treated to a breakfast spread and complimentary nail art and an autograph signing by Skyler (who I learned later was from my hometown of Tampa!). Winter and skyler were fist-bumping all morning which was cute and funny.



As far as the dolls go, Winter was intrigued by the size and the colorfulness of them but considering she's only a year and a half, I think it was just sensory overload coupled with the fact that she has the typical attention span of a toddler. How does one stay focused when there was a ginormous Ferris wheel constantly in one's view?!

The launch event culminated with a brief pep talk/intro about the vision and future of the line by Jasmin Larian, the designer and founder of the line (one of the dolls is modeled after her). Jasmin even took a selfie with Winter:
it was a fun event and will be interesting to see if my girls will gravitate to edgier independent spirit of the Bratz doll line. I won't be surprised if it ends up on a future christmas/birthday wishlists. I only wonder is who will they each choose? :)

Bratz products are available at Target, Walmart, Toys“R”Us nationwide and will soon be found at Kmart, Amazon and all other major retailers. For more information on Bratz, please visit www.bratz.com,www.facebook.com/Bratz, or www.instagram.com/officialbratz.

Disclosure:I was given a gift card in June for attending the prelaunch brunch but as always, opinions are 100% my own. Thank you to Bratz and everyone involved in inviting my daughter and I to these events.
Post Comment
Post a Comment

Auto Post Signature

Auto Post  Signature